Client
A leading online destination for women's lingerie in India with a focus on comfort, style, and empowerment.
Challenge
Re-engage high-intent users who dropped off and increase conversions across web and app, while lowering cost per transaction and improving overall marketing efficiency.
Approach
Advanced predictive bidding was used to identify users with the highest likelihood to convert. Campaigns were optimized in real-time based on individual conversion propensity, ensuring spend was focused on the most valuable audiences.
Results
183%
Month-on-month revenue increase
3×
Reduction in cost per transaction
6.5%
In-app conversion rate delivered
500+
Projects Completed
245%
Avg. ROI Increase
