Client
Block Blast - a globally recognised casual gaming title with a large, active user base.
Objective
Scale high-quality app installs while improving install-to-registration performance and maintaining efficient acquisition costs.
Approach
Campaigns were optimised using real-time performance signals to reach users during peak engagement windows. Delivery was continuously refined based on conversion behaviour, ensuring spend was focused on users most likely to install and register.
Results
7%
Install-to-registration rate
1000++
First-time depositors per month
15K+
Daily active users acquired
Outcome
The campaign delivered consistent, scalable growth by improving user quality and driving measurable downstream conversions for a global gaming app
