Client
ToYou - a convenience-focused food and grocery delivery platform.
Objective
Acquire high-quality app users and increase post-install engagement leading to completed orders.
Approach
Campaigns were optimised in real time using behavioural and timing signals to reach users at moments most likely to drive installs and in-app actions. By focusing on high-intent windows and post-install engagement, the strategy improved user retention and overall app performance.
Results
120K+
App installs delivered
65K+
User registrations achieved
15K+
First-time orders completed
18%
Increase in average order value
32%
Repeat purchase uplift
